This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

Title: Music video: Twelvestep ? DownInside Made by: Benjamin Bondesson Christian Edgren Tutor: Silvio Ocasic Course admin: Peter Ekdahl Purpose: To create a music video that we can stand, that challenges us in the creative process. And to help a struggling band with another medium to spread their music. Goal:We intend to create a great product that is demanding and educational to us. Especially when it comes to cooperation and editing/post production.

This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.

Title: Music video: Twelvestep ? DownInside Made by: Benjamin Bondesson Christian Edgren Tutor: Silvio Ocasic Course admin: Peter Ekdahl Purpose: To create a music video that we can stand, that challenges us in the creative process. And to help a struggling band with another medium to spread their music. Goal:We intend to create a great product that is demanding and educational to us. Especially when it comes to cooperation and editing/post production. Keywords:Music video, digital video, film.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

Undersökningen vill visa om vald sökmotoroptimering påverkar en webbsidas SERP- placering1 för sidor med video. I arbetet undersöks bland annat video-sitemap och schema.orgs uppmärkning för video.En empirisk undersökning har utförts med tre testdomäner där olika sökmotoroptimeringstekniker implementerats på de olika webbsidorna. En webbsida sökmotoroptimerad för video, en sida med sökmotoroptimering för textinnehåll och en sida sökmotoroptimerad med båda teknikerna. På sidorna har kontinuerligt videor laddats upp och sidornas SERP-placering i sökmotorn Google noterats på en förbestämd sökterm.Resultatet visar att schema.orgs uppmärkning för video och video-sitemap har en viss positiv effekt vad gäller sökmotoroptimering..

The goal with this project was to achieve real-time synchronized video playback over the Internet, or in other words, that multiple clients play the same part of a video at the same time.The result shows how it is possible to build such a protocol, that gives a user experience that the video is synchronized between computers when playing a locally stored file, stream or video delivered using progressive download. This was achieved by designing, then role playing to find weaknesses, and at last implementing the protocols to see how they work in practice. By using such a protocol, it is possible to navigate and discuss around a video in for example a telephone conference, and be sure that everybody is looking on the same picture..

Undersökningens syfte är att studera video som inslag på matematiklektioner genom att titta på elevers kunskapsutveckling, åsikter och lärares åsikter.En video om Pythagoras sats har producerats och visats i klassrummet och det har sedan gjorts diagnostiska prov i experiment- och en kontrollgrupper. Det har även gjorts en elevenkät och lärarintervju. Resultatet visade att eleverna var ganska positiva till video men att filmen inte hjälpte något märkbart. Lärarna ansåg det vara svårt att få in video i matematiken eftersom det går så fort. Slutsatsen är att video kan användas som tillsats till undervisningen ibland, men inte som ensam ersättning till annan undervisning..

This document?s content is the final report of the master´s dissertation Magnus Hällström did during springtime of year 2013. The dissertation?s subject is 802.11s wireless mesh networks with streaming video as a focus point.  During the dissertation a wireless mesh network was set up with different attached cameras for streaming video. A sun panel solution was also tested with the goal of creating a package with a self-configuring network node streaming video, powered by nothing but solar energy. .

Användningen av strömmande media ökar explosionsartat och är nära knu- tet till utbyggnaden av bredband. Intresset för direktuppspelande video bland kommuner, stat och landsting har ökat på senare år. I dag sänder bl.a. Region Skåne, Uddevalla-, Sigtuna- och Bollnäs kommun direktupp- spelande video från sina kommunfullmäktige.Den här rapporten handlar om Umeå kommuns förutsättningar att sända direktuppspelande video från sin webbplats. Min uppgift blev att undersöka vilka krav kan ställas på en myndighet som sänder video både när det gäller teknik och tillgänglighet.En fördjupning om multicasting görs, då det är en teknik för att drastiskt minska behovet av bandbredd för direktsänd video.

The aim of this Masters thesis is to examine librarians attitudes and values when it comes to the question if a new media, video games, should be introduced at the library or not. Video games are here seen as media primarily for youths. In our study we also wanted to study the discussions of quality and purchase, when computer games were introduced at the library. In order to answer our questions we conducted nine interviews with librarians working with children and youths, in eight libraries. By analysing their statements, using Maj Klassons theory where she defines the librarians role in three different strategies, we could demonstrate how the librarians reason when it comes to video and computer games, youths, quality and purchase.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

There is a lack of published material regarding designing graphical user interfaces of so called integrated video uploading services. The term integrated video uploading services refers to homepages that do not have video uploading as its primary purpose but which still offers that service to its visitors. The aim of this thesis was to improve the amount of published material about designing graphical user interfaces for integrated video uploading services. This was done by performing a literature study to find general design guidelines which can be applied to design of integrated video uploading services. Thereafter the functionality and design of dedicated video uploading services was analyzed.